Wednesday, January 21, 2009

Does A Cold Shoulder Make You Colder?

Researchers wanted to determine whether recalling a past experience of feeling excluded could make people feel colder, as measured by participants' estimates of the ambient room temperature. Sixty five students were randomized into groups; one group was told to recall a past experience of being excluded, the other of being included. The difference in room temperature estimates was significant, with the first group estimating the temperature to be an average of 2.6 degrees (Celsius) colder.

A second experiment found that people who were excluded in a mock computer exercise were more likely to desire warm beverages than people in a control group. An ANOVA test was used.

Source

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